Will this change the way we interact with media?

This is awesome.  I haven't seen this before.  Watch the video and see what Photosynth can do.
The technology uses visual imagery to index just about everything in existence.  Think google results but in truly contextual images.  Well, I'm doing a very poor job of explaining it.  See the video.
Well worth your time.  Unreal what smart people can come up with.